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The History of Guam

DISCOVERING ALGAE

Scientific studies have shown the extraordinary virtues of seaweed.
Jean Valnet, doctor and pioneer of phytotherapy, published in his studies:

The HISTORY OF OUR BRAND BEGINS IN 1986

.. year in which the founder of Guam – Lacote, Egidio Siena arrived at the port of Brest in Brittany (France). Here, he saw boats filled with seaweed collected by local fishermen from the cold depths of the Atlantic Ocean. The algae, then spread over the fields adjacent to the sea, were dried in the sun and ocean wind until they lost 80% of their weight. Once dried, this pure concentrate of seaweed was taken to the mills and finely ground, thus becoming a very fine powder called “fior fiore d’Alga”.

OUR GREEN GOLD

Even today on the coasts of Brittany, since 1600, fishermen have handed down ancient and precious recipes for health and body care, praising the innumerable properties of this precious “Green Gold”, whose benefits such as slimming, anti-rheumatic and remineralizing properties, make the GUAM Seaweed a true treasure of the sea. Even in the care of beauty this Alga has turned out to be an innovative discovery, so much so that it deserves the nickname of GREEN GOLD, precisely for the inexhaustible richness that accompanies the history of its possible uses.

GUAM
SEAWEED MUD A WINNING
INTUITION

From the great love for the sea and from the experience in the field of cosmetics, the winning intuition was born. Egidio Siena, starting from this flower of algae, developed a formulation enriched with plant extracts and other natural ingredients, to obtain a product that contained all the properties of this precious GREEN GOLD. Thus was born the Guam Seaweed Mud, since then used and appreciated all over the world. To verify its effectiveness, he had numerous tests carried out, one of which included a sample of 36 women who, after applying Guam Seaweed Mud to the thighs and buttocks for 45 minutes a day and for several days, confirmed the promised results. noting that cellulite blemishes, skin adiposity and swelling were visibly reduced. Using these Algae means choosing the results and at the same time having the certainty that the environment is respected. 

THE WOMEN WHO PARTICIPATED IN THE TEST
WERE WONDERFUL

for the immediately visible improvements in the reduction of cellulite and skin adiposity blemishes: the results obtained, in terms of aesthetic beauty, were extraordinary and women claimed to obtain excellent results starting from the first applications. The effectiveness of Guam Seaweed Mud has been scientifically demonstrated by clinical and university tests.

3 GFK EURISKO SURVEYS SHOW
THE GREAT EFFECTIVENESS OF GUAM SEAWEED MUD

In the years 2006-2013, 3 GFK Eurisko surveys were carried out on consumers of anti-cellulite products. Guam Seaweed Mud ranks first for its benefits. From these investigations, it emerged that Guam Seaweed Mud is the product with which the best results are obtained against cellulite: 74% of users find effective results such as reduction of adiposity and cellulite, reduction of the thigh, firmness and skin elasticity and general well-being, with visible results from the first applications.

THE STRENGTH
OF RESULTS

Supported by these exciting results, Egidio Siena then took care of the study, development and large-scale production of the final product, always respecting traditional methods and remaining faithful to the formulation of the “first preparation” used during the scientific test.

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GUAM SEAWEED MUD
OUR ORIGINAL RECIPE

For thirty-five years, the recipe of Guam Seaweed Mud has remained unchanged, the type of seaweed used remains the same, collected in the Oceans using the traditional method. Starting from the month of May, when the algae are young and vital, harvesting begins, aboard boats, using an ancient tool (the “scoubidou”) which allows them to be extracted without harming the mother plant, guaranteeing continuous renewal, of this precious resource.

Taken ashore, they are evenly distributed in large fields to be dried and aired in the sun and ocean wind. Subsequently, the algae are ground and mixed with the other ingredients through rigorously cold procedures to maintain the original properties and characteristics unaltered.

Energy From Renewable Sources

64 kw photovoltaic system active since 2011. In 2020 a saving of 21,793 kg of CO₂ emitted.

Vegan product - natural raw materials> 98%

In 2020 a saving of 21,793 kg of CO₂  emitted

Collection of Algae in Respect of the Seabed

Carried out with traditional technique, guaranteeing its continuous renewal over the years

Packaging in ®FSC ° certified carton

As an initiative to protect the environment our products are safely packed in FSC-certified cardboard 

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